brs-changingforgoodFor anyone who has tried and failed at change, this book is a must-read.

It’ll help you stop beating yourself up over your lack of willpower, and provides direction on how to structure your change efforts to ensure success.

The authors followed more than 1,000 people who were able to positively and permanently alter their lives without psychotherapy, and in the process discovered that change does not depend on luck or willpower.

They identified six stages of change that predetermine the likelihood of success – Pre-Contemplation, Contemplation, Preparation, Action, Maintenance and Termination. What surprised them was the discovery that trying to enact change without proceeding through the stages in order greatly diminishes the odds of success.

“In an extensive study of smokers, we examined the relationship between a person’s stage at the start of an action-based treatment and the progress made over the course of treatment; the findings were nothing short of remarkable,” the authors relate.

Trying to take action without proceeding through the work required in each stage of change greatly diminished the long-term success.

Often times people are pushed into action by caring loved ones who don’t understand the stages of change. This book, first published in 1994, is a game changer that can help those wanting to enact change in their lies. The U.S. National Cancer Institute found this approach more than twice as effective as standard programs in helping smokers quit for 18 months or more.

If there’s a behaviour you’ve always wanted to change but couldn’t – or you know someone who could use your support for change – we recommend this book in conjunction with professional coaching to achieve your BEST self. Contact us for more information on how we can help. The book is available at